Every January, millions of people start a new diet. By February, most have quit.
Not because they're lazy. Not because they lack willpower.
Because the plans they're following expect perfection they can't maintain.
Meal prep every Sunday. Eat from tupperware all week. Train 6 days a week. Cut out entire food groups.
And when life gets in the way, because it always does, the whole thing falls apart.
Then you feel like a failure. Again.
Here's what I know after years coaching people through fat loss:
The ones who succeed aren't the ones who do everything perfectly. They're the ones who nail the fundamentals and do them consistently.
That's it.
Not 47 rules. Not complicated tracking systems. Not perfectly portioned meals in colour-coded containers.
Just the fundamentals. Done well. Done consistently.
28 days to learn the fundamentals that drive real fat loss. The same principles I use with my 1:1 clients.
No gimmicks. No fads. No unrealistic expectations.
Just what actually works.
28 Days of Expert Guidance
Learn the fundamentals that actually drive fat loss. Not theory, practical, applicable knowledge you can use immediately.
Weekly Q&A Webinars
Every week, ask me anything. Get straight answers to your specific questions. Learn from others' challenges too. Can't make it live? Every session is recorded.
Open Q&A Forum
Daily community support. Ask questions anytime. Share what's working. Get help when you're stuck. You're not doing this alone.
Complete Support Library
Recipe books, strategies for navigating social events, work stress, and a busy schedule. Everything you need to make fat loss work in real life
Progress Community
A private community with likeminded people that are all working towards a common goal. Making 2026 the year it all clicks
Weekly Roundups
Key takeaways from each week so you stay on track without information overload.
Other Programmes
Overcomplicate everything
Expect perfection and nothing else. Make you feel like a failure, when life gets busy.
Falls apart when life happens
Keeps you dependent.
Kickstart Programme
Works with real-life scenarios.
Focus on what actually matters removing overwhelm
Teaches you to be independent.
Gives you strategies to work around and with life challenges
Other Programmes
Kickstart Programme
Overcomplicate everything
Focus on what actually matters removing overwhelm
Expect perfection and nothing else. Make you feel like a failure, when life gets busy.
Works with real-life scenarios.
Falls apart when life happens
Gives you strategies to work around and with life challenges
Keeps you dependent.
Teaches you to be independent.
Don't worry, we can help!
Recipe books - Immediate access so you can start planning before January 5th
Prep Check List - Get set up before we start
Chance to win £49 back - The first 10 to sign up will be entered into a prize draw
Discount - Any programme I launch in the future you get £25 discount with no expiry date






January 5th, 2025. You'll get immediate access to your bonuses and prep materials when you sign up.
The weekly Q&A webinars are 45-60 minutes. Beyond that, you control how much time you spend in the forum and implementing the strategies - this is designed to fit around your life, not take it over.
That's exactly who this is for. Most programs fail because they're too complicated or expect perfection you can't maintain. This focuses on the fundamentals that actually drive results, done consistently at a level you can sustain.
Exercise helps, but it's not required to lose fat. We'll cover how to incorporate movement that fits your life, but the focus is on nutrition fundamentals first.
All Q&As are recorded and posted in the forum, plus you can submit questions in advance or in the forum anytime.
No. You'll get recipe ideas and meal suggestions, but this is about teaching you the principles so YOU can make food choices that work for YOUR life.
Yes - this is specifically designed for busy adults with real-life responsibilities. No meal prep Sundays required, no 5am workouts expected.
You'll have the knowledge and confidence to continue on your own. If you want ongoing coaching support to build long-term habits, you'll have the option to join my 6 Week Breaking Fads Challenge in February (with a discount for Kickstart members).